Manager: Commercial and Go-To-Market Job Opportunity at Vodacom Tanzania | June - July, 2018

Manager: Commercial and Go-To-Market Job Vacancy at Vodacom Tanzania | June - July, 2018
Title: Manager: Commercial & Go-To-Market for (Lake, North, Central)
Location: Dar Es Salaam 

Role purpose:
Provide leadership and management of all regional marketing, customer experience and Channel activities through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment and County.  Manage a team that is responsible for the delivery of the Go-To-Market Plan across various retail channels, consumer segments and counties. Own the regional product portfolio tracker and proactively analyze and recommend actions based on the competitive landscape.
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Key accountabilities and decision ownership
  • Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HO.
  • Drive the delivery of the Regional Go-To-Market Plan to strengthen brand and increase revenue and grow the customer base (including EBU brand support)
  • Partner with Territory Managers and sales team and seek opportunities to increase sales, revenue and market share across counties.
  • Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
  • Build and maintain strong, strategic relationships with key stakeholders internally (HO Marketing, Channel & CXX teams) and externally (government, media and service providers) to effectively implement regional activities.
  • Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region.
  • Monitor competitor activity in the region and ensure gap closure through development of competitor activity plans.
  • Trial and implementation of unique go-to-market projects.
  • Operationalize segment marketing and implementation across counties.
  • Manage and report on regional publicity budget in conjunction with County Manager
  • Manage the regional CSI and internal marketing programmers
Job Summary
Title: Manager: Commercial & Go-To-Market for (Lake, North, Central)
Location: Dar Es Salaam
Job type: Full Time
Sector: Sales
Posting date: 25 Jun, 2018 
Deadline: Until Filled